Why art direction?

My job is to come up with ideas that achieve my client’s goals and to make it come to life in innovative and engaging ways. Basically, I’m a professional daydreamer. A pretty good gig if you ask me.There’s really no better feeling than watching your little egg of an idea hatch into something amazing.

Well...

yes...

winning millions in the lottery would feel pretty good too. So, next to winning the lottery, there’s no better feeling than a great idea.