Scotts Miracle Grow.

brand identity campaign.

Scotts was looking for a brand campaign that gave them an emotional identity beyond the "tomato A vs. tomato B" approach they clung to.

This campaign, Find Your Better Nature, was based on our lack of time spent outside relaxing and de-stressing.

Website

there is no site. We gave people free seeds from Lowes instead.

Now go outside!

Campaign extensions

Video with our friend, the Scottsman, OOH and direct, custom Scotts app