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brand transformation and evolution.

DTE is an energy company, but there's so much more to them than just power. They invest millions into Michigan businesses and communities. My job was to create a new campaign for them that would further inform and educate customers about all the things that DTE does for people and the environment.


The original campaign was all about customer questions with DTE answering. The look put more focus on the typography and less on the imagery by design.


The redesign put more focus on humanity. Now, not only could people learn about DTE, but they could connect with more emotional photography.

The idea for the video content was to illustrate the amazing numerical things DTE does and how it all boils down to what it does for you, the customer.

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