DTE

Eliminating carbon. Creating jobs.

In 2020, DTE made a huge commitment to clean energy. I also made a commitment to give my energy to this campaign.

After the announcement, DTE stepped up their efforts toward carbon reduction. So I stepped up my efforts in getting this message out in an unforgettable way. Working with talented people around me, we produced creative that's hard to ignore. Even the Emmy's couldn't ignore it.

And of course all the print and digital needed to be integrated into the campaign.

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