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Reducing carbon for future generations.

In 2018, DTE announced a major acceleration in carbon emissions and a commitment to creating a better environmental future for us all. I was the primary creative tasked with seeing this campaign through from inception to finish.

We then followed this message up with video showing how DTE will ready their energy grid to readily include renewables as part of the overall plan for reliability.

It's now 2020, and DTE decided to step up their efforts toward carbon reduction. So I stepped up my efforts in getting this message out in an unforgettable way. Working with talented people around me, we produced a video that's hard to ignore; both visually and the message driving it.

I then led the charge with integrating this message into print and digital.

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