Right at Home.
driving leads.
Right at Home, and in-home care company, was growing, but not at the rate they hoped for. We were tasked with generating more leads for their franchisees. Working closely with my media group, video was identified as a way to reach the decision makers. This is the first approach in their campaign that focuses on the benefits of a senior being able to stay in their home.
Over two years, these spots increased calls/leads by over 50%.
After these videos started to experience some burnout, I was asked to refresh the spots. Based on some new research, the creative strategy identified that it was the seniors' children making these decision to bring in help for their parent(s). Based on this, I keyed in on the childrens' pain points and what would resonate with them. The result was two new spots that were completely different than anything in the category and increased call/lead volume even more.